Fashion Knowledgebase

The Basics of Fashion Marketing

Fashion marketing is the branch of the marketing industry that deals with the advertising of clothing and accessories to the target market. This includes ads in newspapers and magazines as well as commercials on television.

The most important aspects of fashion marketing are identifying the target market at whom the clothing will aimed, determining where to sell the products to maximize sales and deciding at what price to sell the products, to attract customers and generate profits. The other aspects include deciding how the products should be displayed; this is where the creativity and resourcefulness of the marketer comes into play.

Fashion marketers need to be well-read in both marketing and business. It also helps if they have a natural flair for fashion and pop culture. They need to be able to plan, design and coordinate ads that will reach the masses, and entice them to buy or take the desired action.

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Why is Fashion Marketing Important?

Fashion Marketing is a vital part of the fashion industry. It brings the creations of fashion designers around the world to wholesale buyers and consumers. When executed correctly, the marketing and branding of a product line can ultimately spell success for the designer. The efficient marketing of designs is almost as important as the design itself.

Another advantage of fashion marketing is that it really helps the buyers connect to the brand. Fashion is about more than just clothing, it’s about the story behind the clothes, the message of the designer and the company that produces the clothing. Marketing does more than just increase sales; it encourages brand loyalty among consumers, which drastically improves a company’s public image.

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Marketing Through Social Media

In today’s technologically-savvy world, the most successful companies are those that use social networking and other forms of web marketing tools to give their exposure a boost. Leveraging online marketing solutions greatly increases public awareness about products.

For example, Google AdWords posts ads relating to frequent searches made by the user. If an individual searches for products relating to fashion and accessories online, Google posts ads relating to those topics to attract that individual. Companies that take up ads with Google AdWords would receive exposure every time a person searches for something related to their products.

Another successful tactic is to take advantage of ads on social networking sites like Facebook and Twitter. Most major fashion brands have pages on these popular social media platforms, and frequently post pictures and information about their newest products, locations of their stores and alerts about their latest sales or special offers. Studies have shown that this type of advertising encourages more people to compare prices, share opinions and ultimately purchase more products. Once a user "likes" or "follows" a number of fashion-related pages, social networking websites also start posting links to fashion retailers, which attract more customers.

Your fashion store is spending too much on fashion advertising and it's not nearly targeted enough.

Chic Engine improves online fashion sales

Using Chic Engine to market your fashion line is a great way to ensure that more people have access to your offerings. Through chic engine, users can use images to search for dresses and clothing they like, instead of using keywords.

When users use this unique search engine to find clothing that appeals to them, chic engine shows them similar products that they may be interested in. This makes Chic Engine a great marketing tool to publicize and create awareness about your products. More users mean more eyes, and the more people you reach, the better your sales will be. Remember, marketing is as important as design, and Chic Engine is the perfect way to increase your marketing reach!

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